Cloud costing concept showing cloud icon on computer key. Cloud has been quite a news maker in the IT industry with increasing number of leading IT players opting for Cloud computing services. While most industrialists are increasing their profit margin with less manpower and better efficiency, environmentalist are frowning upon the energy consumed by the leading IT players to keep the service up and running.
An in-depth study conducted on energy sourcing and consumption by Greenpeace titled “How Clean is Your Cloud?” showed some alarming results. The study included data centers of some of the largest tech companies and investigated the data center deployments of 14 of the market leaders. Clean Energy Index, an evaluating system has been set by the International Environmental Organization with the main purpose being assessing & comparing energy linked footprints of cloud providers & their data centers.
Greenpeace has observed that there’s limited transparency with regards to electricity consumption by IT companies; this being the case despite the fact that there are various metrics for the purpose of measuring the consumption with the most prominent being PUE (Power Usage Effectiveness). As per Greenpeace, the data that depicts the dirty energy consumed (energy sourced from coal & nuclear power) & companies opting for clean source (renewable sources of energy) are poorly demarcated. Bearing this in mind, Greenpeace hopes that Clean Energy Index provides a clearer picture. The index considers recent investments & current energy supply related to these investments.
The most relevant findings of this index are:
- The 3 largest companies – Apple, Amazon & Microsoft are expanding rapidly but continue to behave irresponsibly towards the source of energy supply. As per reports, they rely heavily on dirty energy to keep their clouds up & running
- The most responsible companies were found to be Yahoo & Google, resorting to using renewable energy in their cloud expansion
- Facebook has also come on board with renewable energy. It has gone a step ahead and constructed a data center in Sweden that can be powered by renewable/ clean energy.
- The location for these data centers is also playing an important factor in the form of energy being consumed. Certain areas have a concentration of data centers around dirty energy sources. Its aggravating the environmental damage for that geography
- One of the first companies to give a detailed report of carbon intensity under the CUE (Carbon Utilization Effectiveness) standards is Akamai. As per Greenpeace, the rest of the companies chose to refrain from commenting about CUE.
- Though most IT companies have pitched cloud as a more “greener” option, they fail to back it up with valid reports supporting this claim.
Despite the picture not being perfect, there are encouraging signs that more & more IT companies are opting for renewable sources of energy, thus playing a positive role in shaping a better future for the earth.
The Oracle Open World held at San Francisco 2013 revealed quite a few developments in the world of technology. The hardware and software systems giant Oracle unveiled 10 services of the cloud that let the customers make the most of the enterprise capabilities. One of its new features includes the Oracle cloud marketplace which allows its customers to surf internet, analyze and buy business applications.
- Compute Cloud
- Java Cloud
- Mobile Cloud
- Object Storage Cloud
- Documents Cloud
- Database Backup Cloud
- Business Intelligence Cloud
- Database Cloud
- Billing and Revenue Management
Cloud These are the rest of the services from the Cloud Model.
With a customer base of 10,000 companies, the Oracle Cloud takes care of as many as 18 billion transactions every day. All these services have been conceptualized and launched with an aim to offer innovate and reliable business applications to its customers. The developers have created mobile application programming interfaces to allow integration of their applications along with enterprise data and services. On the other hand, with Database Oracle the user can configure the volume of storage they require. While they do this, Oracle will handle the cloud database through a back up at night. If need be, it will manage the patches, updates of the software and maintenance services as well. The new Java Cloud functions on the basis of WebLogic Server clusters. The good news is that it can be modified with any Java application. This feature allows three alternatives of basic, maximum availability and managed on a monthly subscription basis. Just this sneak-peek into the whole gamut of Cloud services and as a user you already can feel the excitement.